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Parigi, 19 agosto 2009 - LOUISE Entreprises, azienda francese all avanguardia nello sviluppo di profumi in stick, raccoglie 3 milioni di Euro forniti da un investitore privato . È la seconda raccolta fondi per LOUISE Entreprises dall inizio dell anno ed avviene a pochi mesi dall acquisizione da parte del Gruppo ENEX, lo scorso aprile, di una partecipazione di controllo . LOUISE Entreprises, creata nel 2005 da Isabelle Masson-Mandonnaud, propone un inedita dimensione all interno del mondo della profumeria attraverso la creazione di un nuovo gesto: "la carezza di profumo" . I CrazySticks, innovativa idea del profumo solido in stick, sono già distribuiti in Francia e in molti altri paesi con due marchi: "CrazyLibellule and The Poppies" (distribuzione selettiva) e "My perfume is a Twistick" (mercato di massa) . This new investment will permit LOUISE Entreprises to reinforce and develop initiatives already undertaken . It will help the Company to enlarge its operational teams to develop the distribution in France and abroad . It will also let the Company put emphasis on marketing and communication activities . Furthermore, the financing will enhance the rapid growth of new products on the marketplace . Isabelle Masson-Mandonnaud declares: "These two successive fund raisings are the sign of the interest investors take in LOUISE Entreprises, its brand and perfume revolution . The world of perfume is infinite and LOUISE Entreprises creates a new market with its innovative concept of perfume in a stick . One day, every woman will have a CrazyStick in her bag . LOUISE Entreprises has a high potential growth rate . The Company plans to raise a third funding initiative by the end of the year" . About LOUISE EntreprisesLOUISE Entreprises is a company pioneering in the development of perfume in a stick . This French company was created in 2005, by Isabelle Masson-Mandonnaud, co-founder and partner of Dominique Mandonnaud in Sephora until its sale in 1997 . LOUISE Entreprises tends to offer another dimension of the perfume by creating an innovative concept based on a new gesture . The CrazySticks are distributed in more than 18 countries through two labels: "CrazyLibellule and The Poppies" (selective distribution) and "My Perfume is a Twistick" (mass market) . Press ContactAline Besselièvrealine . besselievre@shan . fr+33 1 44 50 58 76Copyright Hugin Questo comunicato é distribuito da Hugin . L emittente è l unico responsabile per il contenuto del comunicato . [CN#157242]
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